With 30+ yrs in electronics, Muralidhar leads sourcing & supplier strategy at ProcUrPal. Expert in semiconductors, IoT & driving procurement for tech-led firms.

He is a veteran of the electronics industry, bringing over 30 years of global experience in Sales, Marketing, and Strategic Business Development across Semiconductors, IoT, Electronic Components, and allied technologies. As Principal Consultant at ProcUrPal, he leverages his deep industry insight to drive procurement transformation, supplier ecosystem optimization, and strategic sourcing solutions for technology-led businesses.

Having worked with several leading Indian and multinational corporations, Murlidhar has built a proven track record in expanding global markets, managing senior-level client relationships, and developing high-performing sales teams. He has travelled extensively across international markets, spearheading global business development and procurement initiatives.

A strategic leader and mentor, Murlidhar is recognized for his strong ability to manage complex engagements, foster distributor and channel networks, and build long-term partnerships. His experience in ecosystem expansion, negotiation, and senior stakeholder management positions him as a valuable advisor for organizations seeking to streamline and scale their procurement operations.

At ProcUrPal, Murlidhar brings a solutions-driven approach, blending empathy, analytics, and a strong work ethic to support clients across sectors. His leadership continues to play a critical role in aligning technology-driven procurement strategies with business growth.