Principal Consultant

With 18+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, including a decade as an entrepreneur, Dhiraj H B serves as 𝐇𝐞𝐚𝐝 – 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐆𝐓𝐌 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐭 𝐏𝐫𝐨𝐜𝐔𝐫𝐏𝐚𝐥. His career blends entrepreneurial agility with corporate strategy, making him uniquely skilled in building ecosystems, forging alliances, and designing 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 (𝐆𝐓𝐌) 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 that accelerate growth for technology-led businesses. As an entrepreneur, Dhiraj successfully built and scaled ventures, gaining first-hand experience in sales, partnerships, and market expansion. Today, he applies that expertise at ProcUrPal, where he focuses on: * 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞𝐬 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 – cultivating long-term collaborations that create shared value. * ⁠𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 – expanding networks that drive adoption and scalability. * 𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 – designing execution-focused GTM models that align solutions with enterprise needs. * ⁠𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 – modernizing sourcing and vendor engagement for technology-driven companies. Over the years, he has collaborated with 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐢𝐫𝐦𝐬, 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬, helping them strengthen vendor networks, accelerate sales, and adopt procurement transformation. Recognized for his 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐢𝐬𝐢𝐨𝐧, 𝐆𝐓𝐌 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞, 𝐚𝐧𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, Dhiraj continues to play a critical role in aligning alliances with sustainable business outcomes. At ProcUrPal, he brings a 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬-𝐝𝐫𝐢𝐯𝐞𝐧 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡, blending entrepreneurial experience with GTM execution excellence to support clients, scale ecosystems, and drive the mission of transforming procurement.

Procurement leader with 20+ yrs in sourcing & project execution. Ex-Reliance, led refinery, Vantara & national projects. Brings cross-sector strategy & execution expertise. At ProcUrPal, he leads consulting engagements in the West Region, helping enterprises modernize procurement operations through data-driven strategies and digital transformation. Before joining ProcUrPal, Brijrajsinh held senior roles at Reliance Industries Limited, where he led procurement for marquee projects including: J2 & J3 Reliance Refinery and Petrochemical Projects Vantara – the world’s largest animal rescue and rehabilitation initiative National-scale events such as Reliance Foundation Youth Sports, Hero ISL, and Lakme Fashion Week His deep operational understanding covers end-to-end procurement—from vendor development and contract negotiation to category management, spend analysis, and process reengineering. He has delivered significant cost efficiencies while maintaining high service standards. Brijrajsinh has also contributed his expertise to Gujarat Ayurveda University (the world’s only Ayurveda university), Gandhi Automation Pvt. Ltd., and Feedback Ventures Pvt. Ltd., giving him broad exposure to sectors including infrastructure, automation, education, and public initiatives. Renowned for his strategic mindset, calm leadership, and mentorship, he brings a rare blend of experience, empathy, and execution capability. At ProcUrPal, he partners with clients to identify procurement gaps, streamline workflows, and implement innovative, client-focused solutions aligned with the platform’s intelligent procurement vision.